Burger King recently went to rural Romania to do a taste test with people who are "unbiased" because they have never had a Whopper or Big Mac.
Basically, these poor farmers in Romania have some of the highest poverty rates and often go to bed hungry. Burger King thought it would be a good idea to go and use them as taste testers when comparing a Big Mac and a Whopper.
First of all, these people are happy to have any kind of food on their table, they don't care if it's a Big Mac or a Whopper. The critics are in an uproar, they believe that what Burger King is doing is morally wrong.
In my opinion, if you want someone's opinion, ask the average person on an American street to do the taste tests. Ask someone who isn't eating it just so they can consume enough calories to prevent passing out. Think about it, it's kind of insulting.
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